With company blogs Accounting Supervisor Email List and social media gaining more and more acceptance as effective lead generation channels, some have chosen to pull back on email marketing efforts. I think this is a mistake. Email marketing remains one of the most Accounting Supervisor Email List effective and high- mechanisms for generating new leads, and staying connected with existing leads that are in your funnel until they are ready to make the buy decision.
But, make no mistake, email marketing is getting Accounting Supervisor Email List tougher. Mass emails that target the masses and appeal to none are not likely to get you far. Email marketing campaign these days have to be intelligent. Here are 7 ideas you may Accounting Supervisor Email List find useful for getting more out of email campaigns:
Think pull instead of push. Stop blasting your Accounting Supervisor Email List entire database with generic emails that push your product or service. Instead, take the time to segment your database into distinct buyer personas. Create messages that appeal to individual personas, AND offer the reader something that is of real value to them. Pull them into your sales funnel by providing them something they find valuable. Free consultations, whitepapers, executive briefs, Accounting Supervisor Email List presentations, newsletter subscriptions, simple tools.... any can make for compelling offers.